BILL // Meet BILL Campaign

After the rebrand to BILL it was time to start getting our new name and message out to the world. We worked with Odysseus Arms to create a series of videos called “Meet BILL”, and along them launched a whole series of out of home ads. We worked with our long time illustrator Adam Eastburn to test out illustration in our OOH and retargeting ads. Once launched we saw a bump in performance across all channels.