BILL // Rebrand

BILL has been around for over 15 years, and had largely stuck to a similar brand expression over the years. Sure there had been small iterations in the logo, various visual motifs, etc. But in early 2022 we kicked of a more holistic rebrand of BILL, including refreshing all of our visual expression, and (thankfully) dropping the “.com” from the name, and becoming BILL. I was asked to lead this work with the help of our talented combined teams from BILL, Invoice2Go, and Divvy.